The Role of Motivation in Online Professional Learning Strategies

The importance of online learning has been highlighted by higher education, and program administrators have looked for management strategies to establish competitive advantages through student satisfaction loyalty. This research investigated the roles various motivations (i.e., autonomous motivation, external need achievement, goal setting, social comparison, reinforcement), perceived value, predict students’ loyalty toward an in MBA context. Data were collected from panel members Qualtrics who currently enrolled programs United States. empirical findings identify that value was significantly influenced reinforcement. positively affected achievement reinforcement, satisfaction. Overall, these results indicate relative each motivation predicting